Why Storytelling Will Be the Biggest Business Skill of the Next 5 Years
Storytelling has become a vital skill in speaking engagements and business meetings all over the world. It allows the speaker to keep the audience engaged and focused on the topic at hand. Whether you are speaking to a large or small group of people, you have to find a way to keep them interested or you will lose them before you have the opportunity to get your point across.
Advertisers and companies are enamored with storytelling. More than ever, businesses, workers, and leaders have better opportunities to stand out, spread messages, and make changes all through storytelling. A good story will excite the crowd. The storyteller will have characters that the audience can relate to or situations that they have been through. A creative or real life story will stick in our minds and help us to recall thoughts and theories in a way that numbers, words on a powerpoint, or a bar graph will not.
Social media has made it easier for consumers to communicate directly with companies and allows for a more personal connection. One excerpt from the article states:
“Fact is, no one cares about your marketing goals. But everyone likes a good story. The businesses that can tell one (and there are some really good ones right now) will have increasing advantage....
I have mastered the art of storytelling and want to share my knowledge and skills with entrepreneurs and business leaders. I will work one on one as well as with groups, through individual coaching and webinars, to show clients how to become comfortable crafting and delivering their personal story. I will zero in on the story, the message and the communication to take clients from average to amazing in their sales and marketing tactics!
For a wonderful article on storytelling, check out this article below! Tell me what you think!
http://blog.hubspot.com/opinion/why-storytelling-will-be-the-biggest-business-skill-of-the-next-5-years?utm_campaign=blog-rss-emails&utm_source=hs_email&utm_medium=email&utm_content=13293618
